Strategic Marketing
How To Build Your Online Reputation

When your business goals are to grow sustainably, it’s time to dive headlong into an ethically based online marketing strategy

The best type of marketing strategy for small businesses? It’s online.

If you feel like you’re missing a clear plan. If you don’t have an engaged community surrounding your business. If you feel like you’re doing it all on your own. It’s time to put a strategy in place.

The common practical ways we’ll help are with the following…

Social media can help your business in more ways than you might think

Once you define your goals, social media can help you achieve them, but it’s important to have a strong strategy in place first

SEO is the best way to get free and organic traffic to your website

It might sound easy, but it’s not – there are a lot of factors that go into SEO, like keyword research, backlinking strategies, and content marketing

PPC advertising is expensive, but the return and conversion rate is worth it

Proven to be effective by getting you in front of a lot of people at a time when they are specifically looking for your product/service

Email marketing is the most cost-effective way to reach your target audience

It’s easy, inexpensive, and it works. By providing useful information to subscribers you can build a real community around your business

Content Marketing is great for keeping an audience engaged

Strategise before you post. Make blogging more manageable with an editorial calendar that keeps your writing on track so everything is ready at a moment’s notice

BUT WAIT! DON’T DO ANYTHING YET…

First, for any of the above to create value for you and your business you need to take stock. Creating content and noise for the sake of it seldom works, especially if your goals go further than just making more money; you’ll need to get a marketing plan in place.

Let’s be real here, we’re up against giants. Amazon can sell everything cheaper. Asda is more convenient. Starbucks is consistent internationally. With so many huge players, we have to be extra clever to be seen. BUT, we have something they can never have, real human connections. By nurturing these connections, be it face to face, or while they are in the digital realm, we can create relationships.

You’ve already taken the first big step; creating a business that stands for equality, ethics, and the environment. Step two is much easier, let’s strengthen your plan and get the word out there…

Define your marketing strategy, take the next step

Track the effects of your campaign and see if your strategy is working or not

We know that your marketing strategy is not just about one channel, it’s about using a whole suite of channels to get new customers. We’ll help you see what works best for you and make changes as needed.